Solid Waste
Management
Commission of

Marshall County

Solid Waste
Management
Commission of

Marshall County

New Recycling Rolloffs

This recycling project was prepared with the support of the Iowa Department of Natural Resources 21-G550-09EMS.

However, any opinions, findings, conclusions, or recommendations expressed herein are those of the author and not necessarily reflect the views of the IDNR.

 

The Solid Waste Management Commission of Marshall County, on behalf of Marshall County Landfill, was awarded an EMS Grant for $5,319 to purchase and install 3 recycling roll-off containers at Marshall Co. Landfill. The project started January 2021 and the final report is due January 15th, 2022, with the information gathered thru December 31, 2021.

 

The Commission was awarded funds to purchase roll-off recycling containers to be placed at the landfill and be used to collect residential recycling of #1 & #2 plastics, tin, paper, cardboard, and glass. The total project was estimated to cost $19,752.00 and the commission was awarded a grant for a total of $5,319.00.

 

2-20-yard roll-offs were purchased from Wastequip for the cost of $6,404 each. The roll-offs were delivered and placed on 2/3/21.

1–16-yard roll-off was purchased from Wastequip for the cost of $5,360.00 which was delivered and placed 2/5/21.

Delivery of the containers was $1,584.00 for all 3 containers.

 

 

 

 

 

 

 

 

This recycling project was prepared with the support of the Iowa Department of Natural Resources 21-G550-15EMS.

However, any opinions, findings, conclusions, or recommendations expressed herein are those of the author and not necessarily reflect the views of the IDNR.

 

The Solid Waste Management Commission of Marshall County, on behalf of Marshall County Landfill, was awarded an EMS Grant for $9,044.64 to promote the recycling drop-off located at the landfill.  The project started June 1, 2021, and the final report is due September 15th, 2022, with the information gathered thru August 31, 2022.

 

Recycling Component:

The Commission was awarded a grant to support the landfill in promoting recycling to all residents in Marshall County.

 

Summary of data collection: Tonnage of recycling material collected and shipped to Mid Iowa Workshop.

The Marshall County Landfill decided to create a brand-new website with an interactive recycling guide to aid the public in finding proper ways to dispose of common items.   The cost for the website was $2,795.   The Times-Republican was hired to promote the website with digital ads for 3 months at a cost of $500 a month.  During those 3 months, the Times-Republican reported 1,057 people being directed to the landfill website from the advertising and a CTR ranging from 63%-78%.  This encouraging information was the reason the landfill agreed to another 3 months of digital advertising.

In-person interactions were increased by promoting recycling at the farmer’s market and the Sr. Expo in Marshalltown.  The cost of this event was $700 which included a table for 4 hours, 2 advertisements in the local paper, and digital advertising.   The expo was a great conversation starter and made a newspaper ad campaign affordable as well.  The Times-Republican was also hired to print multiple ads in the daily paper and the circular which is delivered to all residents on a weekly basis.  This ad was informative about the landfill and the recycling options available. Three different ads were used for 3 months in the Times-Republican at a cost of $2,050.

English is the primary spoken language in the county, but the population consists of 28% Spanish-speaking individuals as well as multiple other languages.  To best address the language barrier, images were used throughout the campaign to be as easily understood by any language.   A translator was hired to correctly translate every door direct mailer that was sent to the entire county. These mailers were used to explain what was able to be recycled as well as what cannot be recycled.  This mailer was created to clear up common misconceptions about what can be recycled.  The mailer was created and mailed by a local printing company to 13,558 households for a total of $4229.49.

EDDM Mailer

 

Every Door Direct Mailer

 

Recycling Education Bins

 

75 bins were purchased for $1,994.71 and labels were an additional $300.   Labels were applied in-house and containers were given to individuals at markets, expos, and at the landfill itself.   The imagery that was attached to the bin was created to give exact examples of what could be put inside the bin to bring to the landfill to be recycled.

Radio advertising was used on 2 local radio stations (KFJB and KIX 101.1) in Marshall County.  100 30 second ads ran Monday through Friday from 6 am-7 pm.   The cost of the radio advertising was $3,600.